{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"While the woven wrap is considered the most comfortable and versatile baby carrier, many parents find it intimidating to use. Christine recognized the need for a "},{"type":"text","value":"more accessible solution","italic":true},{"type":"text","value":" that maintained the essential properties of the wrap. She created the first system to reduce the seat width and height for the Mei Tai, a baby carrier inspired by Asian design. This innovation marked a turning point in the industry, providing increased comfort for newborns while "},{"type":"text","value":"simplifying the carrier's use","italic":true},{"type":"text","value":" for parents."}]}]}

In 2011, Christine invented the TREK and MULTI models, marking a pivotal moment for Chimparoo. These ergonomic baby carriers drove international growth, with the TREK praised for its woven wrap fabric and the MULTI being the only model to fully support a seated forward-facing position. Both were the first on the market to allow newborn carrying without cushions or inserts, setting the stage for Chimparoo's global success.

In 2013, Chimparoo experienced rapid growth. The brand's popularity soared, and demand for its baby carriers surged. Loyal customers multiplied, and retailers and distributors eagerly joined the adventure. This year was marked by international recognition, with Chimparoo participating in prestigious trade shows like the ABC Kids Expo in Las Vegas and babywearing events such as Babywearing International. Collaborations with Quebec personalities further boosted Chimparoo's renown, propelling the brand to new heights.

2015 was a turning point for Chimparoo. The parent company, L’écharpe Porte-bonheur inc., partnered with its key subcontractors to build a 100% Quebec-based manufacturing company. With a move to new industrial premises in Boucherville, local production took off. This expansion paved the way for new ambitions: international exports and entry onto major sales platforms. It was also the year Chimparoo launched the design collection—a premium range featuring designer-signed, high-end fabrics that made waves in the market.

In 2017, Chimparoo took its first steps at the prestigious Kind und Jugend fair in Cologne, Germany, exhibiting alongside other Canadian companies. This event marked the beginning of an important partnership with a distributor in Taiwan, which lasted for several years. However, this period also brought challenges within the industry. During this time, Chimparoo began developing the EvöAir, a project that spanned several years and went through many prototypes before becoming the innovative, versatile baby carrier we know today.

In 2019, Chimparoo underwent major restructuring to overcome challenges. During a trade mission in China, they participated in the CBME Shanghai, the world’s largest industry trade show. A strategic partnership with Bblüv Group opened new opportunities for global expansion, marking a promising growth phase. Chimparoo also launched the innovative ready-to-wear Snüg wrap, making babywearing even more accessible.

Despite the pandemic, Chimparoo focused on product innovation, leading to the release of the EvöAir and Mei Tai AIR carriers. Their emphasis on customer service and listening to parents' needs distinguished the company.

This period also saw a return to growth and a move to new premises in Saint-Jean-sur-Richelieu.

This year, Chimparoo reconnected with its local community through in-person events like fairs and exhibitions across Quebec. Meeting clients and sharing unforgettable moments reaffirmed their commitment. While current efforts focus on the Quebec market, Chimparoo is poised to explore new horizons in Canada and the U.S., fueled by the energy and smiles of their satisfied customers.